I fix broken companies from the inside.
I'm Marco Giunta. PE firms bring me in as an operating partner when a portfolio company is underperforming — whether that's a revenue problem, an operations problem, or a product-market fit problem. I diagnose which one it is, then I execute the fix hands-on.
I've done this across 5 PE firm engagements in mid-market companies. I use AI as my operating advantage — not as a pitch, but as the thing that lets me move faster and see more than traditional operators.
What I Do
I embed inside PE-backed companies for 12–24 months. I'm not an advisor who shows up for board meetings. I'm in the building, working with the team, diagnosing root causes, and rebuilding the systems that drive revenue and operations.
Most portco problems look like sales problems from the outside. Inside, they're usually operations problems, pricing problems, or product-market fit problems wearing a sales disguise. My job is to figure out which one it actually is and fix it before the hold period runs out.
Operating Philosophy
Diagnose Before Acting
The first 30 days are measurement, not movement. I map revenue, operations, and team capability before I change anything. The wrong diagnosis is worse than no action.
Hands-On, Not Advisory
I execute alongside the team. I don't deliver a deck and disappear. When the fix requires hard conversations, restructuring, or rebuilding from scratch — I'm the one doing it.
Comp Tied to Performance
My compensation is structured with a monthly retainer plus performance bonuses. If the portco doesn't improve, I don't get paid in full. Incentives aligned.
The AI Advantage
AI is not what I sell. It's how I operate. I use AI to accelerate every phase of an engagement — from the initial diagnostic (processing financials, identifying patterns across operating data) to execution (building dashboards, automating reporting, restructuring workflows). It lets me do in 24 months what used to take 4 years. For PE firms operating on a hold period, speed is everything.
Let's have a conversation.
If you have a portco that needs an operator — or you just want to talk through a situation — I'm happy to spend 30 minutes on it.